For almost a decade, FHI 360 has been helping CDC create community change to improve the lives of all people where they live, learn, work, and play. CDC wanted to move the national narrative around obesity and tobacco from an individual focus to a recognition of the role that environments have in opportunities for healthier living. FHI 360 was chosen to help create a climate of change that encourages healthy living, builds support for and facilitates program changes, and lays a foundation for sustainability.
Since 2010 FHI 360 has provided communication technical assistance and trainings to more than 200 CDC grantees across the country including urban, rural, and suburban areas with a wide range of audiences (local health departments, community-based organizations, faith-based organizations, state coalitions). The TA and training FHI 360 provides helps CDC grantees effectively reach whatever audiences they are working with–African Americans, Hispanics, Native American/Alaska Natives, LGBTQ populations, city planners, business leaders, and more. From identifying audiences to campaign implementation to communication evaluation, FHI 360 supports grantees throughout the lifespan of their award and beyond. Our trainings have been in-person, web-based, or at large conferences depending on the need of CDC and the grantee. In addition to the tailored TA and training, FHI 360 provides the tools and resources needed to help grantees create community change at the local level such as free-to-use, professionally developed campaign materials; how-to guides; and social media products.